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BBC News Chief Rachel Jupp Warns Broadcaster Must Adapt Urgently to Reach TikTok Generation

In her first message to staff as director of news, Rachel Jupp said BBC News must urgently adapt to meet younger audiences where they consume content, making the TikTok generation a top priority.

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In her first message to staff as director of news, Rachel Jupp said BBC News must urgently adapt to meet younger audiences where they consume content, making the TikTok generation a top priority.

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