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Senate Hearing and New Book Expose How Algorithms Set Personalized Prices for Shoppers

A new book and Senate testimony reveal that companies use surveillance pricing to charge different customers different prices based on personal data, prompting calls for regulation and a Shopper's Bill of Rights.

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A new book and Senate testimony reveal that companies use surveillance pricing to charge different customers different prices based on personal data, prompting calls for regulation and a Shopper's Bill of Rights.

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