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English Updated story link_only 18.10.2026 16:00 UTC v1 Boldest Voice

Study Finds Half of Dynamic Pricing Changes in U.S. Were Price Cuts

A new analysis of 2025 price data challenges the assumption that dynamic pricing only raises costs, as retailers face growing consumer anger and legislative scrutiny over algorithmic and personalized pricing tools.

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A new analysis of 2025 price data challenges the assumption that dynamic pricing only raises costs, as retailers face growing consumer anger and legislative scrutiny over algorithmic and personalized pricing tools.

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