Ford CEO Jim Farley is partnering with the Ad Council, Home Depot, Dycom, and The Wallace Foundation to launch a national campaign promoting skilled trades careers, warning that AI anxiety is steering young people away from essential jobs facing a critical shortage.
Ford CEO Jim Farley Calls for 'Smokey Bear' Campaign to Promote Skilled Trades as AI Fears Grow Among Gen Z
Ford CEO Jim Farley is partnering with the Ad Council, Home Depot, Dycom, and The Wallace Foundation to launch a national campaign promoting skilled trades careers, warning that AI anxiety is steering young people away from essential jobs facing a critical shortage.
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