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US Skilled Trades Face a Prestige Gap, Not a Value Gap

A survey by the Ad Council Research Institute and Ford finds that only 11% of students are genuinely interested in trade careers, even as employers struggle to fill skilled roles. Parents and educators say the barrier is information and prestige, not respect for the work itself.

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A survey by the Ad Council Research Institute and Ford finds that only 11% of students are genuinely interested in trade careers, even as employers struggle to fill skilled roles. Parents and educators say the barrier is information and prestige, not respect for the work itself.

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