BMW has opened a dealership on the grounds of Poland's defunct Fabryka Samochodów Osobowych factory in Warsaw, bringing the German premium brand to a site that once built affordable cars for generations of Polish drivers. The temporary BMW Zdunek Premium Warszawa facility began operating on 24 August at Jagiellońska 92 in the Żerań district, occupying a renovated office building on the former FSO campus.
The dealership is operated by the Zdunek Group, an established BMW dealer partner, rather than by the manufacturer directly. It offers the full range of new BMW models alongside certified used vehicles through the BMW Premium Selection programme, which includes a 360-degree inspection covering vehicle history and servicing, plus a 24-month warranty valid across Europe. Authorised servicing is also available on-site, and a BMW Motorrad showroom is expected to join the location soon.
The facility follows BMW's Retail.NEXT concept, which combines contemporary showroom design with digital tools and a more flexible approach to customer service. The building underwent a three-month renovation, including a comprehensive exterior makeover featuring a distinctive white expanded-metal mesh facade. BMW also plans to add illuminated detailing inspired by the signature lighting of its Neue Klasse models, bringing a recognisable touch of the brand's latest design language to the historic location.
FSO produced cars for decades, including the Syrena, Polski Fiat 125p and Polonez. Production ended in 2011, and the factory never returned to its former glory. The site later assembled Chevrolet and Daewoo models before the last Aveo rolled off the assembly line. Fifteen years later, cars are back at Żerań, though the vehicles on offer have changed considerably. The dealership is currently operating as a temporary facility, and BMW has not announced when it will open a permanent location.
The opening strengthens BMW's presence in Warsaw, particularly for customers seeking sales and service facilities in this part of the city. BMW's Polish network now comprises 44 sales locations and 58 service points. The company is also rolling out its Retail.NEXT format across the country, with 32 dealerships already operating under the updated concept.
The contrast between the site's past and present is stark. A factory that once built affordable cars for Polish motorists is now selling premium German machines. The FSO name may no longer be attached to new vehicles rolling off an assembly line, but the location has not entirely lost its automotive connection. These days, the roundel is the main attraction.