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Volkswagen Group weighs retiring Seat brand by 2029 to focus on Cupra

Volkswagen Group is considering phasing out the Seat brand by 2029 as part of a cost-cutting plan, concentrating resources on its sportier Cupra offshoot, which now outsells its parent brand.

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Volkswagen Group is considering phasing out the Seat brand by 2029 as part of a cost-cutting plan, concentrating resources on its sportier Cupra offshoot, which now outsells its parent brand.

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