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Streaming and Local Film Push Asian Content Spending Past $15 Billion

Content investment across seven major Asian markets will rise from $14.8 billion in 2025 to $15.1 billion in 2026, with streaming and local film driving nearly all new spending as television budgets shrink, according to Media Partners Asia.

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Content investment across seven major Asian markets will rise from $14.8 billion in 2025 to $15.1 billion in 2026, with streaming and local film driving nearly all new spending as television budgets shrink, according to Media Partners Asia.

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