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Travel brands face loyalty crisis as AI agents reshape booking

New Accenture research shows 96% of travellers would abandon their preferred airline or hotel for a faster, easier experience, forcing travel companies to rethink loyalty strategies in the age of agentic AI.

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New Accenture research shows 96% of travellers would abandon their preferred airline or hotel for a faster, easier experience, forcing travel companies to rethink loyalty strategies in the age of agentic AI.

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