Tommy Hilfiger and Calvin Klein emerged as the most talked-about brands at New York Fashion Week for the Spring 2027 season, according to a new report from data analytics firm Launchmetrics. The biannual event generated a total of $463 million in Media Impact Value (MIV), a proprietary metric that assigns monetary value to brand mentions across media, social platforms, and influencer channels.
Tommy Hilfiger claimed the top spot with $58 million in MIV, marking a triumphant return after a two-year absence from the NYFW schedule. The brand, which previously staged a show on the Staten Island Ferry, proved that its hiatus did nothing to diminish its pulling power. Calvin Klein followed closely in second place with $47 million in MIV, demonstrating the enduring appeal of its minimalist aesthetic under creative director Veronica Leoni.
The report also highlighted the broader mechanics of fashion week influence. Social media placements drove 90% of the week's total MIV, amounting to $416 million. Instagram dominated with a 55% share of that value, though YouTube delivered a higher average MIV per placement at $14,000 compared to Instagram's $12,000. Media voices accounted for 50% of total MIV, followed by influencers at 28%, celebrities at 10%, owned media at 7%, and partners at 5%.
Among individual voices, Vogue U.S. once again reigned supreme with $13.2 million in MIV. Calvin Klein ranked second among voices with $8.6 million, while Filipino actress and style influencer Heart Evangelista placed third with $7.6 million. InStyle and influencer Mickey Blank rounded out the top five.
Beyond the headline names, the Spring 2027 season showcased a wave of debuts and comebacks. Carolina Herrera secured third place overall with $20 million in MIV, followed by Tory Burch at $19 million and Michael Kors at $16 million. Cos, the H&M-owned retailer, took sixth place with $14 million, though its show was overshadowed by a protest from animal rights group PETA directed at Steven Kolb, the outgoing CEO of the Council of Fashion Designers of America. It remains unclear how much of Cos's MIV was driven by that incident.
Surprise entries on the power-player list included Conner Ives, who made his stateside runway debut and brought in $5.6 million, and Magda Butrym, also a first-timer, with $4.6 million. Indian luxury house Sabyasachi returned to NYFW after a 20-year absence and generated $5.3 million in MIV.
For the first time, Launchmetrics also measured AI Visibility (AIV), tracking how brands appear in AI-generated answers across platforms such as ChatGPT, Claude, Gemini, and Perplexity. Diane von Furstenberg led this metric every day of fashion week, finishing with a 9.9% share of AIV. Most of those mentions centred on the label's creative comeback under new designer Henry Zankov rather than on the clothes themselves. Proenza Schouler came second with a 7.1% share, and it was the only brand where critic reviews formed the largest portion of its AI coverage, at 22%.
The full top 20 power players by total MIV included Thom Browne ($10 million), Christian Siriano ($8.3 million), Khaite ($6.9 million), Alice + Olivia ($5.4 million), Proenza Schouler ($4.98 million), Grace Ling ($4.94 million), Christian Cowan ($4.1 million), Diane von Furstenberg ($4 million), Simkhai ($3.9 million), LaQuan Smith ($3.8 million), and Prabal Gurung ($3.7 million).
When measured by owned MIV — value generated through a brand's own channels — Calvin Klein overtook Tommy Hilfiger, earning $11.9 million against Hilfiger's $6.4 million. Michael Kors, Tory Burch, and Carolina Herrera completed the top five in that category.
The report underscores how fashion week has evolved into a multi-platform content engine, where social media and influencer reach can outweigh traditional press coverage. With AI platforms now part of the measurement mix, brands are being judged not only on what people see and share but also on what machines say about them.