Caffeine is spreading beyond coffee and energy drinks into chocolate, trail mix, beef jerky, gummy bears, and water, as food and beverage companies chase consumer demand for focus and productivity. Market research points to steady growth in caffeinated products through 2030, whi…
Caffeine Moves Into Everyday Foods as Functional Demand Grows
Caffeine is spreading beyond coffee and energy drinks into chocolate, trail mix, beef jerky, gummy bears, and water, as food and beverage companies chase consumer demand for focus and productivity. Market research points to steady growth in caffeinated products through 2030, while regulators and packaging designers adapt to the shift.
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