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Walmart Pricing Patents Raise Questions About How Retailers Use Shopper Data

Walmart has patented systems that could automatically adjust markdowns and recommend prices based on demand forecasts, prompting debate over whether retailers might one day charge shoppers different prices based on personal data.

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Walmart has patented systems that could automatically adjust markdowns and recommend prices based on demand forecasts, prompting debate over whether retailers might one day charge shoppers different prices based on personal data.

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