The USTA's flagship tournament generated $559.6 million in operating revenue in 2024, with premium hospitality, a $23 cocktail, and record attendance driving a luxury-first business model.
U.S. Open Revenue Tops $559 Million as Premium Push Pays Off
The USTA's flagship tournament generated $559.6 million in operating revenue in 2024, with premium hospitality, a $23 cocktail, and record attendance driving a luxury-first business model.
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