Ford has confirmed that the 2027 Bronco RTR will start at $50,790 before destination charges, positioning the new off-road variant as a more attainable alternative to the range-topping Bronco Raptor. The RTR was revealed six months ago but has only now been launched, and it brings a mix of visual and chassis upgrades aimed at buyers who want a dramatic off-roader without the Raptor's running costs.
At the heart of the Bronco RTR is the Bronco's familiar turbocharged 2.3-litre four-cylinder engine, tuned to produce 300bhp. It is not the twin-turbocharged 3.0-litre V6 found in the Raptor, but Ford has made minor tweaks including an anti-lag system and a cooling fan lifted directly from the Raptor. The result is a package that promises strong performance off the line and in low-grip conditions while consuming considerably less fuel than its more powerful sibling.
Standard equipment on the entry Bronco RTR includes unique HOSS 1.0 suspension with a lift kit, 33-inch tyres and beadlock 17-inch wheels. Buyers who want to stand out further can specify the Hyper Lime appearance package, which adds lime accents to the wheels, badges, hood and cabin details, including the seat belts. The RTR Appearance Graphics Package shown in official photographs is also available as an optional extra.
For those who plan to tackle more demanding terrain, Ford offers the Sasquatch Package with RTR Suspension. This upgrades the vehicle with HOSS 3.0 Fox internal bypass dampers, 35-inch tyres and a heavy-duty modular front bumper from Ford Racing. It is a significant step up in capability and mirrors the sort of hardware that has made the Bronco Raptor a favourite among serious off-road enthusiasts.
Pricing remains the central part of the RTR story. The base figure of $50,790 excludes destination, and a final destination fee has not been confirmed. If it matches the $1,995 charged on 2026 Bronco models, the RTR's entry price would rise to $52,785. Ford says a fully equipped Bronco RTR can be ordered for just under $60,000 before destination and delivery, keeping it well below the Raptor's considerably higher sticker.
The Bronco RTR is aimed at buyers who want the visual drama and off-road credibility of the Raptor without the associated fuel consumption and cost. Its design is described as almost as dramatic as the Raptor's, but the mechanical package is closer to the standard Bronco. That combination could appeal to drivers who use their vehicles on road for most of the week and off road at weekends, a group that has grown as fuel prices and running costs have come under greater scrutiny.
Ford has not yet confirmed a UK launch or pricing for the Bronco RTR, and the model has so far been announced with US pricing. The Bronco nameplate has a strong following among British off-road enthusiasts, though the model is not currently sold in the UK through official channels. Any future right-hand-drive or European introduction would depend on Ford's wider product plans for the region.
For now, the Bronco RTR represents a deliberate attempt to widen the appeal of the Bronco range. By offering Raptor-inspired looks and a choice of serious off-road hardware at a lower price point, Ford is betting that not every buyer needs the most powerful engine in the line-up. The RTR is expected to reach customers in the coming months, with order books now open in the United States.