Mercedes chief Joachim Zahn's 1970s crisis playbook still offers lessons for car makers

As Mercedes-Benz navigates a turbulent era, the example of Joachim Zahn, who led the company through the 1970s oil crisis and economic turmoil by doubling production without reckless expansion, remains a relevant case study in automotive survival.

This item was produced with AI assistance under the editorial responsibility of Haydamax OÜ.