British buyers can now order the new Dodge Charger Sixpack, but the American muscle car arrives with a price tag that is 78% higher than what US customers pay. The two-door ICE-powered Charger R/T starts at £70,000 ($92,400) in the UK, while the more powerful Scat Pack is priced from £76,000 ($100,400).
The gap with the US market is stark. The Charger Sixpack R/T has a starting MSRP of $51,990 in the United States, and the Scat Pack begins at $56,990. That means UK buyers pay more than $40,000 extra for the entry model, a premium driven by international shipping, import duties, homologation costs, and low-volume retail margins.
KWA, the European importer of Dodge and Ram, has appointed Unity Automotive as the primary UK retailer for the Charger. The first examples will soon arrive at the company's Oxford showroom, where prospective buyers can view, test drive, personalize, and place orders for the two-door ICE variant.
One detail British buyers will have to accept is the steering wheel position. Dodge never developed a right-hand-drive version of the new Charger, so every example landing in the UK retains the factory left-hand-drive layout. Buyers will still be able to personalize the model with help from a dedicated team.
The Charger Sixpack is fitted with a twin-turbo 3.0-liter six-cylinder engine producing 420 hp in the base R/T form. The Scat Pack upgrades to 550 hp from a high-output version of the same engine. Both send power to all four wheels through an eight-speed automatic gearbox, with a selectable rear-wheel-drive mode.
The UK pricing sits above the European market, where KWA handles distribution. European pricing starts at €66,000 ($74,800), placing it between the US and UK figures. The UK premium also puts the Charger in competition with established alternatives, including the Ford Mustang Dark Horse, the BMW M2, and the discontinued Porsche 718 Cayman and Alpine A110.
The Charger gained an internal combustion powertrain option for the 2026 model year, giving US buyers what they had been asking for. Even so, sales of the muscle car remain much lower than expected, and Stellantis has decided to export it to Europe and the UK, where it will likely remain a niche product.
Alongside the initial two-door Sixpack models, Unity Automotive is open to special orders for the four-door Charger and the fully electric Daytona variants, though pricing for those versions has not been revealed.