Major fast-food chains including McDonald's, Starbucks, Dunkin', and Subway have made their loyalty programs less generous over the past year, and a new survey shows customer dissatisfaction has nearly doubled from 15% to 28%.
Restaurant Chains Tighten Rewards Programs as Customer Dissatisfaction Nearly Doubles
Major fast-food chains including McDonald's, Starbucks, Dunkin', and Subway have made their loyalty programs less generous over the past year, and a new survey shows customer dissatisfaction has nearly doubled from 15% to 28%.
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